Why the riches get richer, while the poor get poorer?
Redistribution of wealth starts from you and me (consumer).
Do you ever wonder why the riches get richer while the poor get poorer? This question suddenly wondered me just now when I am having my chicken rice in the newly opened chicken rice restaurant. Initially, I ask myself why I chose the newly opened one instead of the other restaurants that I used to eat. There are various reasons I found after I did few minute of thinking.
Firstly, I want to setup a more competitive market by supporting new brands on the shelves. This can remind all existing brands to improve their qualities and while maintaining their reasonable price. (I don't want to be long-winded on this point as you may know more than me what the importance is.)
Secondly, I don't like existing brands to over dominating the market. As a result, this can induce a situation whereby everyone has to work for them, because no one can compete with them as the consumers only recognized their brand. In turn, this is a direct picture of the boss get richer while people become poorer as they have to be his worker, which we don't like to see. Besides, dominating brand may be too proud of themselves while setting very high prices for their product and make consumers to pay through their nose.
In addition, we don't want to see anyone holding too much of the money which prevent it from flowing. In fact, the total money available in this world is limited. So if a few people are to be too rich, they will prevent their money from flowing and break the cycle. The economy can only be promoted is the money is flowing and cycling between one person to another. Every person can able to spend certain amount of money; any addition money that he earns beyond what he can spend will become his saving. In fact saving is bad for the economy because if everyone is saving all their money, then no one will go buy anything and in turn everyone have no business. On the other hand, if everyone spent their money, then everyone have better business. When business is better, then everyone can earn more, and then they can spend more. If they spent more, then the businesses get even better. Apparently, economy is all about the speed of cycling of the money from everyone to everyone but not anyone to dominate it.
Furthermore, I have seen movies that illustrating this ideology. In the story, they have to elect for the leader for the black market every 2 years. It is their traditions to elect a new leader every time, while the ex-leader has to retire. So the last leader wants to continue to be the leader for the second election, but the elderly tell him to let go, because he was elected last time for the same reason that is to maintain the balance and avoid any dominator in their black market.
Moreover, this can be easily done without much effort, on the consumer point of view. Although it can be easily done, however its collective effect is very significant. Also, this can reduce boredom of life by trying out and monitoring the growth of new brand.
In conclusion, consumer should support new brands as it can setup more competitive market, prevent dominating brand, and prevent any people that’s holding too much of the money to break the economy cycle. If the products of new brand do not taste too bad, why not give them a try. It is time to change. We should take turn to be rich. If we give this opportunity to others, certainly one day we can have our turn and opportunity.
Life is like a boomerang, what you give, you take back.